Our story is not an uncommon tale. We saw a problem that needed fixing and set our minds to fix it. Lots of dedication and plenty of failure along the way helped us create the most awesome socks you’ve ever had. In the process, we found our calling to shake up an antiquated industry and better people's lives along the way.
Fed up by sameness
Our journey started with the search for the softest, most comfortable socks on the market. We found socks in all kinds of crazy color and patterns, but nothing with the quality we demanded. To get the comfort we demanded, we had to look past the colorful patterns and into the fabric itself.
The hunt for something new
We knew there had to be something better out there, but where would we find a material that met our expectations? The answer ended up being on the other side of the earth and about 18,000 feet higher than we expected. We discovered yak wool from the most remote, untamed regions of Mongolia.
A revolution was started
Yak wool rivals the softness of the finest cashmere. The incredible warmth, breathability, moisture-wicking, and anti-microbial properties were created by nature to protect the yak from some of the world's harshest environments. Coincidentally, these are also great features to have in a sock.